What are the effects of individualist and collectivist cultures on sense of self, achievement motivation, and emotional perceptions?

● Individualist cultures place personal goals or needs ahead of group goals or needs, which gives people an independent sense of self. Collectivist cultures place group goals or needs ahead of personal goals or needs, which gives people an interdependent sense of self.

● Achievement motivation refers to this desire to excel and is a product of cultural environment. Individualist cultures view achievement as an individual triumph, and collectivist cultures view achievement in relation to enhancing a family’s social standing.

● Culture affects our display of emotion and our perception of it in collectivist and individualist cultures.