In light of this trade-off between benefits and potential risks, to what extent do you think penetration pricing is a suitable approach to helping a new product become successful in the marketplace? October 1, 2021 Read More »
If you were a marketer responsible for promoting these products, to what extent would you focus on a push or pull strategy for each of them? October 1, 2021 Read More »
re there any brands that you are aware of that may have damaged their brand equity through the overuse of aggressive sales promotions? October 1, 2021 Read More »
Prepare business model and plan for a NEW, Australia-based, for-profit entrepreneurial venture which you might set up yourself. September 29, 2021 Read More »