In a computer store, 30% (.3) of the computers in stock are laptops and 70% (.7) are desktops. Five percent (.05) of the laptops are on sale, while 10% (.1) of the desktops are on sale. Use a tree diagram to determine the percentage of the computers in the store that are on sale. April 6, 2022 Read More »
Operations are composed of many different processes to fulfill customer needs and requirements. March 24, 2022 Read More »
Every year, Fortune magazine publishes a special issue featuring its selection of the most powerful women in business. March 23, 2022 Read More »
Brands into consumer evoked sets and must engage in persuasive messaging and other strategies to do so. The evoked set for some categories-for example, mouthwash and toothpaste-were basically one brand. This means that for categories, nominal decision making (choosing one and repeatedly over time) is the norm. Later in the chapter we will discuss the use of sruption strategies for brands in this situation that are not in a consumer's evoked set. I evoked sets for some categories were somewhat large, but that may be due to variety reking. For example, the evoked set for fast food was five brands. However, one can imagine that consumers are loyal to brands of fast-food restaurants within type, but they riety seek or otherwise switch across situations. So, McDonald's may be the harmer alternative, KFC the chicken alternative, Pizza Hut the pizza alternative, Taco Ell the Mexican alternative, and so on. M4 Discussion Pick a product or brand that you believe would require each strategy in Table 15-2 on textbook page 539 (six products in total). Justify your selection. Develop a specific marketing strategy for each (six strategies in total).The six strategies include maintenance, disrupt, capture, intercept, preference, and acceptance. Required Etiquette: Create your Thread at least three (3) days prior to the deadline to allow time for replies. March 22, 2022 Read More »
What are the main findings of this consumer research? Please describe them with your own words. Do not copy and paste from the article. (10 points) March 22, 2022 Read More »
In consideration of the use of social media outlined in the Radiotjänst minicase, how would you recommend the Swedish television licensing organisation develop their next campaign? March 17, 2022 Read More »
Pick three financial institutions, one from the US, one from the UK and one from Continental Europe. January 25, 2022 Read More »