Fox real estate in Adelaide You have just been appointed as their new marketing manager. As part of your role, you are wanting to ensure the company has suitable research to help inform their decisions.You are required to write a brief to commission this research, with the assumption that they have done no research to date.
Task
1. Identify and discuss three specific research objective(s) that would assist your chosen organisation and that you would expect them to research (it does not matter they have done this already or not in reality). Be sure to explain and justify why these are useful and important research objectives to have and how they will contribute to the organisation.
2. Identify and discuss the target respondents that will need to be included in the research to answer each of these research objectives. Even if there is overlap, each research objective and respondent group should be discussed separately. How will these respondents be identified for the research?\r\n
3. Identify and discuss three sources of secondary data that would be available and useful in answering these three research objectives.
4.Suggest a research method/s that would be suitable for gaining the required data. Be sure to justify your decision against alternatives. What limitations and strengths will your data have because of the method you have chosen?
Be sure to showcase your prior knowledge from Marketing Principles and any other marketing courses or readings you may have done to justify your answers. You do NOT need to contact the organisation to complete this assignment. You need to give an indicative budget and timeline for the research.