Your task is to develop a digital business (initiation or conversion) proposal that will inform the Chief Executive Officer about how to accomplish this digital business venture. Your proposal should provide detailed information about theapplication of digital technology and media to gain or improve competitiveness through optimization of internal and external processes.

Your proposal should present analysis of the following, drawing upon relevant literature:

· Online market

· Digital infrastructure

· Electronic environment

· Business Strategy

· Electronic procurement

· Supply Chain Management

Based on the analysis, your model proposal should also present statements/descriptions (with justifications) of:

· vision, mission, and objectives

· value proposition

· delivery channels

· customer relationships

· intermediaries (search, aggregators, affiliates, influencers)

· relevant platform, applications, and communications infrastructure

· supply chain management systems

· implementation (digital marketing, customer relationship management, etc)