You are the senior marketing manager for a manufacturing firm that is getting ready to launch its first e-commerce B2C Web site. The goal for the new Web site is to attract new customers in new markets and to boost sales by at least 5 percent by the end of the first year of operation. You have been asked by the CEO to prepare a 10-minute talk for the Board of Directors about basic business operating principles for the new Web site. You have decided to present the principles in terms of what will change and what will stay the same. The CEO has asked you to stop by her office this afternoon to provide a “preview” of your talk. Prepare a brief outline emphasizing what will stay the same and what must change.