Greece or Denmark.
You have been tasked to evaluate the situation and decide which is the suitable market for the company’s expansion. In order to support your decision, you are asked to prepare a business report to include the following:
- A brief summary of the company’s products/services and brands. You should choose one product/service and provide a detailed analysis of their marketing mix;
- An analysis of the macro and micro environment in the market where you decided that the company should expand its operations (you are free to choose between Greece or Denmark) . This section should also justify why you chose one of the two countries listed above;
- A discussion about the market entry strategy that you recommend for the company to adopt;
- A discussion justifying which elements of the marketing mix should be adapted or standardised for the new market. This section should detail and justify how the service/product should be promoted in the new market.
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