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xplain, using examples, how each of these three components of the promotional mix will help to boost sales

Explain each of the following marketing terms

(i) Market research

(ii) Research and development

(iii) Product differentiation

(b) A company is aiming to use a promotional mix made up of advertising, sales promotion and direct marketing.Explain, using examples, how each of these three components of the promotional mix will help to boost sales.

 

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