Our Craft Ltd. specialise in making ethnic pottery, which they sell to tourists visiting the nearest game
reserve and lake leisure facilities.
The owner has decided that they want to grow the business by getting independent retailers around the
country to stock their ranges of pottery.
You have been engaged as a consultant to advise on the best way to achieve this.
Write a 400 word report to the owner examining the costs and benefits of effective sales strategies for
Our Craft Ltd. to employ and justify your recommendation.

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