Assessment Description
Over the last 4 quarters, you have been working to create a business plan for presentation to potential venture capitalist investors (lecturer). You are required to submit a business plan to the potential investors for review and comment.
The aim of this assignment is to produce a precise and analytically thought out plan for your business.
The business plan should reference correctly (using the Harvard style) any theories or sources of information that you have chosen to include within your submission.
Any charts or data that you include should be referred to in the narrative i.e. if you put in p&l data you need to explain in words what they key numbers actually mean.
In the assessment question, there is a list of suggested contents for you to include in the plan.
Please read carefully the marking rubrics that are on the portal as within them it shows the breakdown of marks.
To pass this assessment, what is required is not only WHAT you propose but WHY you propose it i.e. explanation / analysis. All proposals made need to be backed up with either a theoretical rationale, numeric or analytical reason.
When producing and reviewing your plan, put yourselves in the shoes of a potential investor (in this case it is me that plays that role). As an investor, I know virtually nothing about your business or its performance, so what I read in the plan needs to clearly explain the choices and decisions you intend to make. I will then mark the plan and in doing so, pose some questions and make some suggestions that are to be incorporated into your final assessment 4.
The business plan should be up to 20 pages in length and address the areas outlined below. This information will be reviewed by the venture capitalists (lecturer) who will provide written feedback within a week. You will need to incorporate these suggestions into your plans going forward both in the simulation and your final report to the board.
Academic referencing standards must be adhered to in citing others work and/or applying strategic frameworks.
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