Inspector Tom

Tom House has done a degree in construction management  and has10 years experience as a builder. He want to start a business to prepare building and energy reports which are required to be provided by the seller when a house is sold in the ACT He has asked a marketing consultancy to prepare a marketing plan that will enable him to reach his goals. He has a good knowledge of environmental sound building practices and wants to bring this into his new business.  He wants a solid assessment of the uncontrollable environment and analysis of the major competitors and trends in consumer behaviour and building trends in Canberra and then he wants a detailed marketing mix strategy.

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