Assignment Background:

“The whole process of generating a viable business idea can be summarized in the figure below. The key to the opportunity becoming a viable business idea lies in customer need – identifying a real need that people are willing to pay for and that you are better able than competitors to meet.”

Burns P (2011, page 156) Entrepreneurship & small Business, Palgrave Macmillan 3rd edition

BSFD11812A, BSFD21812A, BSFD51803A_ASB3105 Business Planning,

Individual Assignment 1: 21 Nov 2019 Page 2 of 4

Instructions: Using the process (suggested above) as a guide, you required to research, evaluate and write a feasibility analysis based on your business innovation or idea. Feasibility analysis is the process of determining if a business idea is viable (a workable opportunity).

Note: This assignment 1 on feasibility analysis will then provide a sound basis for your full business plan in Assignment 2.

Refer to chapter 3 of the main textbook and lecturer’s notes on a methodology for conducting a feasibility analysis:

• Appendix 3.1 contain a tool called First Screen, which is a template for completing a feasibility analysis

• Appendix 3.2 contains an Internet Resource Table that provides information on Internet resources that are helpful in completing First Screen

• An outline for the approach to feasibility analysis depicted in this chapter is provided in Table 3.1

• You are required to furnish a feasibility analysis report by including and describing these areas:

1. Proposed business venture 4. Organisational feasibility

2. Product/Service feasibility

5. Financial issues

3. Industry/Target Market feasibility

6. Overall business potential

Marks allocation: Equally distributed to achieving above learning objectives on knowledge and understanding.

• The maximum word count for the assignment is 1500 words, this does not include tables, references and appendices.

• There is also a 10% leeway for this maximum word count. This assignment constitutes 25% of the module mark.

Plagiarism is the most serious academic offence. It is the equivalent of stealing someone’s work and fraudulently pretending that it is your own in order to gain higher marks than you

deserve. Copying, word for word, large chunks of writing from any source (e.g. paper, book, the internet) without acknowledgement of the author or owner, is plagiarism. With modern

technology this has become increasingly easy to do and anyone who suspects that it is happening should seek advice immediately. This also applies to a situation where you have

lent someone your work to help them and they have substantially reproduced it without acknowledgement.

All students should be aware that the Bangor Business School imposes penalties on any student who is guilty of plagiarizing work or of engaging in unfair practice in any

assessment. You should be aware that cheating has resulted in disqualification from the degree.

BSFD11812A, BSFD21812A, BSFD51803A_ASB3105 Business Planning, Individual Assignment 1: 21 Nov 2019 Page 4 of 4

Marking Criteria

Percentage Grades Criteria Remarks 0 – 29 Fail Lack of enough evidence in relevant area of

knowledge – understanding and comprehension of

concepts/theories.

Error in identifying question requirements and/or

theoretical concepts.

30-39 Marginal Fail Limited and/or superficial knowledge of relevant

concepts/theories. Inadequate ability to

conceptualize and/or to apply appropriate

theoretical concepts.

40-49 Pass Knowledge and comprehension are adequate but

somewhat limited – narrow and/or superficial. In the most part, descriptive instead of critical logical reasoning. Reasonably clear understanding of the key issues, but insufficient evidence for a critical analysis.

50-59 Good Knowledge and comprehension are above average and relevant. Good ability to apply theory,

concepts, ideas and their inter-relationship. Clear articulation and evidence of reasonably holistic and

critical analysis and discussion.

60-69 Very Good Knowledge and comprehension of relevant concepts and theories is current and appropriate.

Good ability to relate and apply theory, concepts,

ideas and their inter-relationship. Good articulation

and evidence of holistic and critical analysis and

discussion.

70-100 Distinction Besides, satisfying all of the basic learning

requirements, demonstrates distinctive insight.

Ability to research, analyze and apply relevant

skills, concepts and theories.

Exceptional ability to synthesize, integrate and

evaluate knowledge

Provide holistic and critical evaluation and

discussion of the identified issues/opportunities.