Students must select ONE image from the sample provided on the Website and use a semiological approach to examine denotations and connotations and how meaning is constructed in this image. Students must also discuss the ideological implications inherent in the image. Particular attention must be paid to any cultural and technical codes and conventions used to construct meaning.

This will be in essay format (use of dot points etc is not allowed) and will need to be correctly referenced. Evidence of further reading pertaining to the subject material is a paramount requirement.

Planning for the semiotic analysis

The semiotic analysis will apply the concepts and terminology of semiotics. These will be introduced in the lectures and expanded in the tutorials. There will need to be developed an argument about the meaning of the selected image. If there are any difficulties in understanding or applying the concepts or terms, please inform the Tutor and/or the Learning Advisers.

Below are some questions to focus your semiotics analysis and to use as a starting point towards generating an argument.

Miseen-Scene
§ How many characters appear in the image and what are the ages, gender etc § What is their relevance/importance? Explain how you know this.
§ Who holds the power? Explain how you know this

Signs

Myth/ideology

Assessment criteria:

Essay:
Explanation of Theory
§ Main points are supported with quotations from the course and/or other significant readings § Correct use of terms and concepts
§ Evidence of further readings from relevant (and recognised) sources
Structure and Presentation of the essay

 

 

There may be discerned a pattern in the structure of the essay. The thesis statement runs through the essay like a thread, connecting every paragraph from the introduction to the conclusion. Each topic sentence is linked to/develops/supports the thesis statement; and each piece of evidence/example/reference in the body paragraphs is linked to/develops/supports its topic sentence.

 

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