Institution Affiliation

The company that I have decided to choose is Airtel Company which is considered to be an Indian communication company which is operating within 19 countries which are found around the Asia and Africa continents with around 200 million clients. This communication company deals with communication mobile, broadband internet and home phone lines (Abukari & Abdul-Hamid, 2018).

Mission statement

The mission statement of Airtel Communication Company was that they have the spirit which is charged with the energy which is team driven and creativity to help in seizing the day and this contains the ambition to be the best telecom company which is admired in the services that they provide globally (Khan, 2016).

The vision of the company

The vision of the Airtel communication company is that they are to be globally admired in the telecommunication that delights the customers. This vision is to help the company to achieve its goals which are meant by the company (Abukari & Abdul-Hamid, 2018).

The vision of the Airtel communication and the mission statement are playing an important role in the company, we have realized that the mission statement of the company plays the role of the identifying the purpose of the business in the company. The mission statement has helped in the outlining of the overall goal of the company and this has actually made the company to even understand better about what they are to work about and the mission statement has also helped the company to stay focused on the goals that they are willing to achieve in order to promote their business. The vision of this company has also played a vital role in ensuring that they are working towards the measures that are put down and ensure that their business id admired globally and retain their customers. This has helped to achieve the goals of the business which are long term and also the short-term goals of the company (Khan, 2016).

The action of the company is actually aligned with the mission statement and the vision because e have realized that the company is trying to spread its branches and in most cases we have seen that their services are used in most Africa countries and in Asia and this has helped to promote the goals of the business because they are able to provide for their customers. The company is also aligned to its mission statement in which they are actually working as one team to ensure that their services are consumed and this makes them get more clients and be concerned about their clients’ needs and complaints (Abukari & Abdul-Hamid, 2018).

The vision and the mission of the company can actually guide as the manager or the employee of the company because they will help you as the manager to realize the purpose of the business and also come to know the goals which are required to be achieved in the company and this will keep the manager to lay down the good strategies which will help the workers of the company to work towards the purpose of the company and also to ensure that the goals of the business are achieved. If the mission and the vision are not observed keenly then the company will e affected because the employees will not value their responsibilities and this will affect the business and the employers since they will not be able to deliver hence this might lead to the collapse of the company (Khan, 2016).

If the company did not have the mission statement and the vision therefore, the company could have not realized the important goals and the purpose that the business could actually work towards and this could not make the company have strategies meet needs of the clients and this could have led to the collapse of the company, therefore we have realize that the mission statement and the vision of the business helps the company to achieve the purpose of the company and short and long term goals of the business and therefore if the vision and the statement cold have not been there, then the business could not proceed because there could not be motivating factors to shape the goals of the business.

References

Abukari, A. J., & Abdul-Hamid, I. K. (2018). Corporate social responsibility reporting in the telecommunications sector in Ghana. International Journal of Corporate Social Responsibility, 3(1), 2.

Khan, A. S. (2016). Physical asset verification project: Banglalink Digital Communications Ltd.

It’s a norm among the business organizations to carry out both an internal and external evaluation of its key factors in order to determine its progress. This has been the practice over the years for most of the progressive oriented organizations in the business market. As such Airtel Company being a development oriented company has no objection to the trend but to carry out both an internal and external business in order to evaluate its progress in the relation to its competitors and the prevailing conditions in the market. In this regard, SWOTT analysis has been the most utilized method of carrying out the analysis and it’s in this regard that we shall employ this tool in evaluating both the internal and external evaluation of the company (Wheelen et al, 2017).

An Internal Environment Analysis

It’s clear that for a business to prosper an internal assessment of its resources and capabilities should be analyzed in order for the company to focus on attaining its capabilities. This internal assessment provides the organization with the knowledge on its strengths that it should dwell on and its weakness that have to be improved in order to maximize the production of the company. These strengths have to be in terms of the financial resources, employees, wages, technology and other key factors that the Airtel Company has employed in its performance. Therefore, for the case of the Airtel Company an analysis of the managerial team and the whole functional fraternity of the company in order to come up with clear picture of its strengths, weakness, opportunities and target (Teubner, 2018).

The company has a strong technological base as it has employed the best internet network across the entire network making it one of the best network providers in the market. In addition, the company has also internal opportunities such as exclusive support from its managerial board that gives it an edge to exploit all the markets. If this opportunity is well exploited the company can improve massively and make it one of the best service providers in the market with a wider coverage. This can further be exploited by the company`s internal employees by selling and offering low prices of their products to their employees at a subsidized price. However, the company has internal issues such as inadequate financial muscles that can make it have bargaining power in the market. This weakness makes it a less performing company that requires a good financial management and marketing strategies in order to revamp its financial muscles in the market.

In addition, there should be an internal analysis of the available skills and knowledge within the staff. A staff that is well equipped with the required skills and knowledge is likely to make the company have a high performance yield. This has to work hand in hand with the technology in order to maximize the production process in the company. As such the company should aim to hire staff that is well equipped with the dynamic changes in technology and the required skills of the operation (Grant, 2016).

The goals of the Airtel Company should also be within the achievable limits. These goals should be set with relation to the available skills, technology and labor at the company. For the goals to be achieved a well worked out plan to be executed should be formulated in order. This plan should have an elaborate on the extensive use of the available resources in order to achieve the set goals. As such, the Airtel Company has set her own goals that are within her reach if the available resources are put into the correct use. In addition, for this goals to be achieved each employer has been made to understand her/his minimum goal per day. This works progressively from the subordinate staff to the managerial team each executing his/her role as stipulated in the company`s set goals.

An External Environment Analysis

External environment plays a major role in the long run of any organization. Therefore, for an effective business operation within an organization, external environment is very critical has to be considered in order achieving its goals. The most pressing external factors of a business enterprise are her competitors, technologies, strategies, and leadership structures. As such, the Airtel company has to consider these factors in order to evaluate its external environment and either improve on its strength or focus on the identified weakness of the business (Armstrong et al, 2015).

Airtel Company has its strength in terms of the technology. The technology employed in the market today is the best as they are the best providers of the internet network of 3G connectivity. This has worked on the benefit of the company as the introduction of the divisions has meant wider coverage of the network to her markets. This meant that Airtel are the largest providers of the internet network in the region. In addition, the company enjoys massive support due to the affordable services that it offers to her customers. These strengths have made the Airtel Company be among the best in the market as they progress to attain their goal. This has also meant that the company can open up more branches and make more financials in order to obtain the financial powers to bargain on the international bargaining table.

However, the company also suffers external weaknesses. These are such as not meeting customers’ specifications, and needs. In this regard, there are regions that experience shortage in network coverage. As a result it has sometimes led to an outcry by the customers of the poor network in such regions. In addition, there are some places that the company has strong network connectivity but there is inadequate supply of the Airtel services such as there is less number of Airtel agents offering their services to these consumers. These weaknesses have made our branches and company e targeted as a company that offers unsatisfactory services and they should therefore be seen as future opportunities that should be exhaustively be utilized.

In that regard, there are various opportunities that Airtel Company should exploit in order to attain its full potential in the market. For instance, the company has to employ more agents and equip them with the most required items in the market. This will ensure that the external markets are lying unutilized are fully utilized for the company to gain extensively. In addition, the company should also improve on its technology and network coverage in order to reduce cases of complains from the customers on the low level of the services provided in the market (Armstrong et al, 2015).

In addition the company has utilized its culture of teamwork among her employees in order to ensure the services provided meet the customers’ specification. This culture in the market has made the Airtel Company one of the best performers in the market. Therefore, it’s important that the company incorporates this culture fully in order to maintain the high performance.

The company`s innovation has also worked well in bolstering the performance of the company. For instance, its decision to have branches increased the area of coverage; as a result the number of households served by the company’s network also increased tremendously which meant high revenue collection for the company. Besides that, the introduction of 4G network has increased the number of the customers as many of them have subscribed in order to get accessed to the network.

Over the year’s business organizations have formed divisions and branches of their own in order to help deal with competition within the area of operation. Besides that, in some cases, business organizations have formed divisions in order to sell the new product that has been introduced in the market. However, this formation of branches and divisions by an organization cannot be done overnight as there are procedures that are followed in order to ensure that all is well within the operation of the of the division, management of the staff and working plan, finances involved in the operation and the legality of the division at the place of its operation. As such, this study aims to focus on the division section of the main organization and how it carries out its activities. This is likely to be the turning point of the division as the other networks are still offering monetary services across their own network subscribers which limit their own capability in the market. In addition, the new division has also a vision of being the leading network provider corporation in the state

Division in a Business

As stated earlier division in a business organization takes place when either one wants to take care of the competition or wants to introduce a new product in the market. As such, these two activities require one to be very innovative in order to survive in the market. Therefore, we are going to deal with division of Airtel Company and on how it has created branches in order to deal with the dynamic changes in the market and competition (Galaskiewicz, 2016).

As a result, the division sets out with the mission of being the best telecommunication company offering the best network services to its customers. However, this division faces stiff competition from other companies and there is need to get innovative in order to outsmart her competitors. In this regard, the division provides the bets network services to the largest coverage as far as possible in order to satisfy her customers. For instance, recently there has been introduction of the 4G network that covers most of the regions and provides the swiftest and easy to connect network in the market today. In addition, Airtel company has to be applauded for making these services available and very economical to the users. As such this makes the company meet be on the right track of attaining her mission of being the best and strongest network providers in the market.

Besides that, the mission of the division can be met by being innovative with services that we offer. For instance, apart from offering cheap internet bundles, credit cards and message services, the corporation can also provide cheap and easy transfer of money services across all the networks. This is likely to be the turning point of the division as the other networks are still offering monetary services across their own network subscribers which limit their own capability in the market.

In addition, the new division has also a vision of being the leading network provider corporation in the state. This is a tall order for the new division because most her competitors have already established themselves in this region. They all know the business booming period and business low season of the area. However, experience should not be the only way that one can become successful. Therefore, the division has the task to improve on the services provided, open up more retail shops that sells and registers customers as the Airtel subscribers in the region. Besides that, these agents can also sell other minor things that travelers need as they travel. Argyrols, 2017).

Besides that, the division has to set values for the customers, clients and the staff in order to have the daily norms that drive the performance of the corporation. Therefore, the main value of this division is the teamwork. There should be no specialization of work but all individuals are all around, knowing what expected at each place and identifying a mistake easily and correcting before it becomes worse. Teamwork not only brings about efficiency but also brings about the required mutual respect within the workers, creates trust and understanding among the workers. As a result, anyone can stand for any of the missing or ill member of the team.

In addition, good cultural values created within the division will control on how the workers talk, act and perform in their service delivery. As such, good values will most likely attract the customers into our corporation and thus make it the most oil selling corporation in the state. This shall also act as a mode of advertising our services to the customers as they shall be guaranteed of quality service delivery.

However, in order to coop with the competition in the market, the division will also register customers free of charge unlike the other network subscribers that register at a cost; they shall also renew lines free of charge to their customers. This is in order to diversify the area of operation and make it the most active corporation by ensuring their stocks are readily available and are the best in the market (Argyrols, 2017).

The division will use franchise model of business in its operation. In this case, the division will get products from the parent corporation. In this regard, the division will operate like a retailer whereby it will receive the products from the corporation and sell directly to the customers. This will ensure that the corporations market increases as the new regions that were previously not exploited will be exploited by the division. In addition, this model of business organization provides flexibility upon which the division can easily change into a manufacturer by producing other products but at the same time selling the parent products of the organization (Wheelen et al, 2017).

In this regard, the mission of the division will help the organization reach its objective by ensuring that the employees follow the set rules in order to ensure the performance of the division is high and the required standards are met. The innovativeness created in order to meet the mission and vision of the corporation will also work to ensure that the corporation really meets its objective at the end of the operation.

The guiding principle of the division is the paramount discipline for the rule of law in the business operations. As such, all the operations carried at the division shall have to fall under the stipulated laws of the operational states. In addition, the cultural values incorporated by the workers in the division must be values that are value-adding and are likely to make the corporation have a higher performance in the new market formed (Argyrols, 2017). The values should not only be observed by the subordinate staff but all the individuals in the Airtel company inclusive of the managers in order to make it easier to implement the new rules and regulations within the Airtel company. In addition, when the cultural values are put in use by the senior officers in the company the junior officers are also likely to follow suit. As a result, the Airtel company shall be on the right track of attaining her goal and mission.

Therefore, in summary, the division of the corporation is not only meant to create a wide market for the corporation but also creates an avenue for more sells within the region of operation. Besides that, this acts as an avenue of job creation opportunities as many people are employed within the division created. This is likely to be the turning point of the division as the other networks are still offering monetary services across their own network subscribers which limit their own capability in the market.

In addition, the new division has also a vision of being the leading network provider corporation in the state In addition, well connected internet network creates a good business hub for the internet users who use internet to advertise and sell their products. As a result, the economic growth of the country is likely to boost.

References