Critical Thinking Penetration pricing is one approach to pricing for a new product launch. It is a helpful tactic to gain initial trials, build market share, discourage competitors, and pursue….
The Mighty Quinn – Stella Liebeck
In 1994, there was a widely publicized lawsuit against the McDonald’s Corporation in which an elderly woman, Stella Liebeck, sued McDonald’s for damages from the third-degree burns she sustained from hot McDonald’s coffee that she spilled on her lap while she was seated in her car. The case received so much publicity that it is frequently referred to today as an example of a “frivolous lawsuit” that hurts American business. Indeed, the “Stella Award” for frivolous lawsuits referred to in the article “The Mighty Quinn” was named after Stella Liebeck.
In 2007, Roy L. Pearson sued Custom Cleaners for several million dollars of damages resulting from a lost pair of trousers.
Research these two cases, and in 8 double-spaced pages compare and contrast the facts, law, and merits of the two lawsuits by answering the following questions. Include an introduction and a conclusion in your paper.
1. What are the facts?
2. What are the issues?
3. What law applies?
4. What did the judge and/or jury decide?
5. Did the judge and/or jury make an appropriate decision based on the applicable law controlling the case? Why or why not?
6. What are the ethical issues in the cases? Do the ethical issues differ from the legal issues? If so, how?
7. Both of these cases have been described as “frivolous” lawsuits. Based on your research what do you think? Is either one or both of these cases frivolous?
8. Regardless of what you think of the lawsuits, how could the business owners have prevented them? What advice can you give them for the future?
Be sure to provide references for all information, including facts that you obtain from your research
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