An HR strategy to maximize employee involvement and engagement should aim to achieve two aspects of engagement; emotional and cognitive.

l Emotional engagement: a situation in which employees have strong emotional ties to their managers and organisation.

l Cognitive engagement: a situation in which employees know what is expected of them and understand their purpose.

For each of the above aspects of the strategy, suggest why it is a crucial consideration for an HR strategist, and outline and justify the main areas of HR policy and practice that should be included in each approach if the strategy is to be achieved