For this essay you are required to apply the Sender Receiver Model (SRM model) (that is the broadcast \r\nmodel) to the topics of race, gender or power within a particular period in time. I want you to focus on a \r\nparticular event (or period) in history and use the SRM to explain the significance of a particular broadcast \r\ntechnology at a particular moment in time.\r\nThis exercise is designed for you to explore, research, understand and write about the importance of \r\nbroadcast. Some of the content associated with later weeks may help you undertake research for this \r\nproject. \r\nIt is important that you choose an example that helps you explore your topic. This will help in terms of \r\nyour research and also to focus your work. \r\nWe recommend you use the library website to find readings since a Google search will not find the best \r\nsources for an academic essay. Google Scholar (http://scholar.google.com.au/) can, however, be useful for \r\nidentifying the most popular or widely used academic journal articles.\r\nThis assignment provides an opportunity to reflect upon the key histories, policies, ideas and critical \r\nconcepts referred to in lectures and set readings and other sources explored and discussed in your \r\ntutorials. It is also an important opportunity for you to carry our independent media and cultural industries \r\nacademic research.\r\nFor essay 1 you are required to write a mini essay (posted as a blog post) that directly relates to Module 1. \r\nYou must give your post an original title and you must apply some of the readings for the specified module \r\nas well as integrate your own additional research. \r\n\r\n\r\n\r\nThe sender receiver model is the one that we covered in week 3. The Chandler web page explores it in some detail. The additional reading by Hodkinson also breaks down this model and explores some of the gaps associated with it.\r\n\r\nThere is a short 7 minute video of Professor Ned Rossiter and I discussing how you might go about approaching your essay in the ‘Assessments/Assessment 2 Mini essay in blog format’ folder. Remember one of the key things is to start off with an example. This will help you get started. This could be an add, a person and their use of social media (eg pew de pew), it could be (as Ned and I discussed in the lecturepod) Trump and his use of twitter. It could be Trump and John Olivers ‘drumfinator’ chrome plug in.\r\n\r\nThe key thing is that you have an example and you use the transmission model to discuss it. The way you discuss it using this model is up to you. You may wish to focus on the aspects of noise. You may wish to focus, at least partly on what the model doesn’t provide for – that is feedback. You may want to discuss how someone, such as Trump can be the sender and noise (as Ned suggested).\r\n\r\nThere are many ways that you can approach this. You may want to think about the people involved in the Eastern Suburbs rape case (for which there is a link in Wk5). Who are the senders and receivers here? What is noise? What is feedback here? However it is critical that you understand the Sender Message Receiver model and are apply to apply that model to the example.\r\n\r\nThere are 4 marking criteria. One on your use of the SMR model, integration of your example, research and writing. Look at the criteria before and after you have started nd finished your work. When you are finished be critical of your work and ask yourself where you would place the piece of work on the marking criteria grid.\r\n\r\nSome possible topics to get you thinking\r\n\r\n

What are the kinds of things Trump is doing that we could consider within the sender receiver model. What about Trump’s representation as classically American and John Oliver’s chrome plugin ‘the Drumfinator. How can we understand these within the sender messqage receiver model?\r\n\r\n

What about the rape case that there were links for in the week 5 material. How can we use the sender message model here?\r\n\r\n

In the exercise on vUWS on shopping for a gift for a 5 year old how can we use the sender message receiver model to examine this? What doesn’t the SMR model provide for here. One example I used was a pole dancing doll toy. What happened around this? Can we examine a female gamers choice of avatar through the transmission model. In this regard you may wish to use a personal example – that is think about the different reactions to what is broadcast, what is noise here? What is feedback?\r\n\r\nThink about how we could understand what is happening with the game Superbetter (or think about this) through the lens of the transmission model. Who is the sender? The receiver? What is the objective of the sender in sending the message? How is this different to the way we traditionally think about games and gaming? What other games are like this? How might we potentially use games to achieve personal, social, cognitive, or societal outcomes? What is the role of feedback here? What could we conceptualise as noise here.\r\n\r\nAims/Objectives\r\n

• To support students to apply the knowledge they have learnt and to identify real world examples of \r\nthis knowledge.\r\n

• To develop academic literacy reading, research and writing skills.\r\n

• To develop technology capabilities (blogging skills).\r\n

• To increase awareness and knowledge of the history of the communications field and how to carry \r\nout effective research in this field. \r\n\r\nStart the essay with the example so it gives a direct answer. \r\ngoing back to referring to this example and using it throughout your essay. \r\n\r\nAttach everything to that example. \r\n\r\n\r\nUse your theory as your own, not the scholars view of the theory. \r\nUse the theory from your own perspective your own point of view on the theory. \r\n\r\nYou are using the model, not the people you are studying. \r\nFrame things through your point of view, you are discovering senders, you are discovering recovers you are discovering noise. \r\n\r\nHave your own opinion through the essay, say your perspective. \r\n\r\nYour essay must be submitted as a blog post type style.