For this assignment you will need to write a 1500-word
position report on an international hotel chain, taking into
consideration the strategic and tactical management
decisions that they would need to take to increase their
market share, and analyse any available financial and
economic data to inform managerial decisions.
This report should explore the current situation this hotel
chain is in. You should utilise at least two theoretical
models in your positional analysis (e.g. PESTLE and Porter’s
Five Forces Analysis).
Cover page: Your name, MGT802 and the title of
the report: this should be a concise description of
your report
• Table of contents: list all major sections with page
numbers
• Introduction: Cover the Background (what has
come before the report to make it necessary for
you to write it?), Aim(s) (what is the main aim(s) of
the report?) and Scope (how will you cover this
aim(s), discuss sections and what will and won’t be
covered).
• Main body: This should explore the current position
your chosen international hotel chain is in (utilising
the theory covered within the subject matter of the
course). Under each theoretical model you use to
analyse the position of your chosen company, you
should offer some practical recommendations for
ways in which they can improve their current
situation. There need to be regular in-text
referencing to support your writing.
• Conclusion and recommendations: Using the
literature write a short summary of your findings as
well as some concise and practical
recommendations for further research on the
subject matter discussed in your report.
• Reference list: use the APA referencing system.
Please note the following important points:
• The report should be in a clear, easy to read font,
12-point size, with 1.15 spacing. Overall
presentation should reflect the appropriate
business format.
• Unreferenced reports, or those that do not include
a minimum of five (5) references, will receive a
grade of 50% or less. The quality of your references
will impact your grade (at least three (3) of your
sources should be scholarly, i.e. peer-reviewed
academic journal articles)
• Descriptive papers (i.e. not critical) will receive a
grade of 50% or less