Let’s take it a step further. You’ve found there are differences in satisfaction across stores. Your analysis reveals items related to sales associates as the main driver of dissatisfaction. You’ve looked into several potential courses of action to address this and determined that you’d like to recommend rolling out sales associate training as a way to improve and bring consistency to service levels across your stores. Now who might your audience be? Who cares about this data? List your primary audiences. If you had to narrow to a specific decision maker in this instance, who would that be?