Using the country analysis you conducted, you will then complete a piece where you

are asked to develop the outline global marketing strategy to that country, for an Irish

or UK SME of your choice from an indicative product list. This will include (although

not exclusively):

? Justifying the opportunity in the country for your chosen SME (you may need

additional research at this stage).

? Develop actionable, realistic, measurable international marketing objectives,

which are directly in line with the research results. These should be

adequately justified.