identify a major business incident that occurred at least two years a ago. Briefly describe the incident and then provide an analysis of the way the company handled the issue drawing on the various topics covered.

assignment, a ‘business incident’ is any event (typically negative) that either resulted from communication issues or that required a considerable communication response (or both) – examples include company respones to natural or man made disasters/accidents, corporate financial scandals significant product reclls etc

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