Imagine you run a hotel business similar to Hotwire.com. You are in need to introduce a CRM system to suit your growing demand of customer and business needs. In deciding whether the CRM suit your needs, you are required to investigate the following through considerable amount of literature review. 1. Summarize the case study objectives. 2. What is the problem presented in the case study? 3. What is Customer Relationship Management? Identify different types of CRM software and select the best one (s) that meet your business needs. Explain your decision. 4. Why do you think it would be beneficial for your business to introduce CRM systems into the business? 5. What benefits do you think Salesforce provide to your business? • Penalty for Late submission: a deduction of 5% of the total mark shall be imposed on each of the next
Given that Anna and Julian are both keen divers and that Julian enjoys eating cake, the choice of venue for the holiday is easily made. When Julian phones to book the holiday, he speaks to Sandra who runs the resort. Julian asks Sandra “so how’s the diving?” and Sandra replies “It’s always brilliant here.” Julian also mentions that he enjoys cake and comments that he is really looking forward to eating lots of them when he gets there. Sandra says “the food here is really exceptional, I am sure you will love it.” As it turns out, the diving isn’t really that good. Tropical storms and an algae bloom have meant that there is very low visibility and the easily accessible parts of the reef have been damaged. Sandra also failed to mention that the chef who had prepared all the cakes used in the promotional pictures had left the Island and had been replaced by a Two-Hat Pakistani chef, who specialises in Indian food. When Julian and Anna arrive at the Island the next week, they check in and are shown to their room. There is a large sign on the back of the door in their room which states that “Visitors are advised that Bliss Island takes no responsibility whatsoever for any items left in rooms – including actions in contract law or tort. All items left in the room are done so at the visitor’s own risk
March 17, 2015
5:25 pm
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