Be sure to label each exam question with your student number so it can be identified.

· Feel free to use additional pages as necessary to answer the question if needed. If you are not able to type your exam responses in the document provided, hand written answers are acceptable, but please be sure that you write as neatly as possible.

· Please be certain you carefully read and answer each question thoroughly. Your answer will be evaluated based on accuracy and thoroughness of your responses. For example, if the question asked you to list and describe, just listing the appropriate items will not be sufficient to answer the question.

· For any numerical problems, you must show your work of how you arrived at your answer.

· Your responses should be written in your own words based on your understanding of the question. Any evidence of plagiarism will result in a Fail for the particular questions and/or the exam as a whole.

· Once your exam has been submitted, you will receive a confirmation email acknowledging receipt.

· The Comprehensive Exam is graded on a Pass/Fail basis. Any student who is unsuccessful on their first attempt, will have to retake any questions they did not successfully Pass.

Module 1: Management

Question #1

Student ID:

Question:

a. Summarize the classical, behavioral, and quantitative perspectives on management.

b. Identify the most important factors in each perspective.

Anwer:

Module 2: Marketing

Question #2

Student ID:

Question:

a. Identify and describe major categories of variables that can be used to segment consumer markets.

b. Give examples of product markets that are segmented by variables in each

category.

Anwer:

Module 4: Quantitative Business Analysis

Question #3

Student ID:

Question:

Weekly Bicycle sales at Bikeman’s Bike Shop are shown below.

a. <ART FILE=”05_01eq02.EPS” W=”172.199pt” H=”24.279pt” XS=”100%” YS=”100%”/>aCalculate a 3-week Weighted Moving Average using the following weights.

b. Compute the Mean Absolute Deviation (MAD) for forecast accuracy.

Anwer:

Module 4: Management Information Systems

Question #4

Student ID:

Question:

Explain the difference between Online Transaction Processing (OLTP) and Online Analytical Processing (OLAP).

Anwer:

Module 5: Managerial Accounting

Question #5

Student ID:

Question:

Campfire Products sells camping equipment. One of the company’s products, a camping lantern, sells for $100 per unit. Variable expenses are $65 per lantern, and fixed expenses associated with the lantern total $140,000 per month.

Required:

a) Compute the company’s break-even point in number of lanterns and in total sales dollars.

b) At present, the company is selling 8,000 lanterns per month. The sales manager is convinced that a 10% reduction in the selling price will result in a 25% increase in the number of lanterns sold each month. Prepare two contribution income statements, one under present operating conditions, and one as operations would appear after the proposed changes. Show both total and per unit data on your statements and determine if the proposed changes will be beneficial to the company’s net operating income.

c) Refer to the data in (c) above. How many lanterns would have to be sold at the new selling price to yield a minimum net operating income of $72,000 per month?

Anwer:

Module 5: Business Policy and Strategy

Question #6

Student ID:

Question:

Explain what a S.W.O.T. analysis involves. What are the benefits of using this as a strategic planning tool?

Anwer: