i need a SWAT analysis for the blind industry.
the report needs to tap on the B2B as well as B2C
With 6-8 recommendations at the end.
here is my draft ideas :-
the report needs to highlight the
Goals
Tangible and Intangible goals.
Steps to achieve goals
highlight
our business marketing or opportunity,
1- Expand the business increase turn over hints profit.
2- Expand the brand name (Blindmotion)
1.a Increasing the turn over to business to customers
1.b
getting into business to business marketing which needed to a general description of the nature of the information needed in the form of the marketing research problem,
(3) a description of the specific information requirements in the form of the marketing research objectives,
(4) a formulation of the research design that will obtain the necessary information accurately and cost-effectively,
(5) a procedure for collecting the required data with controls and management to ensure high quality and accurate information, (6) review and preparation of the data for analysis and the application of analytical techniques appropriate for the research data collected, and
(7) preparation of a report in written or electronic form and development of materials for personal presentation of the results and conclusions to management.
Tactical marketing decisions
PRODUCT DESGIN, QUALITY. BRANDING. PRICE PROMOTIONAL ACTITVITIES, ADVERTISING AND CUSTOMER RELATIONSHIPS.
· Where are you now?
· Where do you want to be?
· How will you get there?
· How will you measure/monitor success?
· 1.2 Strategic blueprint and marketing strategy
Time for a new strategy.
Goals next 12-month goals July 2018 – June 2019
1- Double sales
2- Increase profit margin
3- Build brand awareness
4- Target new customers
5- Enhance customer relationship
6- Improve internal communication
Business to Business
Target is $2m turnovers.
It is important to move forward in small and steady steps to new market to ensure growth and stability to Blindmotion name in the market.
Who are our potential customers at this stage as a business customers and why?
Current business model
Manufacturing capability, installation, range of product
Admin, customer relation can approach the following type of business
Mainly commercial and industrial
1- Real estate
2- Strata management
3- Small to average size of developers, builders
4- Government bodies (schools, councils and hospitals)
5- Private institutions (retirement villages, churches, Clubs…etc.)
How can we approach this type of customers
1- direct contact to purchase managers
2- participating in marketing events , organise our own events
3- working on a marketing campaign that suits this type of customers
4- approach every commercial jobs done in the past
How can we reach out to those types of customers?
1- A huge update to our website
2- Marketing campaign advertising in the right channel
3- Using the right
Business to Business
BLINDMOTION Real estate
Tabbing into the business to business market is a very important step it has to be studied carefully and monitored regularly to ensure growth and stability .
It is important to understand the current size of our business 1srt in order to choose a target that can be serviced with our level.
Business (Blindmotion)
Manufacturing capability , installation, range of product
Admin , customer realtion
To be equipped to this
to triple the turn over with managing the profit margin
we need tab into the deferent market of retail
in order to expand our market into the wholesale industry
The current marketing tools we have is just good enough for very small developers such as real estates strata managements nursing homes and retirements villages
Where need an major left to our website
New
termes a
In order to set a plan that can achieve its goal we need to select the target that can be
To set a plan that achieve the goal
Note
1- Increase profit by reducing production cost is effective to a certain level where it can negatively hurt the overall growth and cause a loss on the overall.