Questions
1. How does the brand excel at delivering the benefits customers truly desire?
2. How does the brand stay relevant?
3. How is the pricing strategy based on the consumers’ perception of value?
4. Is the brand positioned properly?
5. Is the brand consistent with their marketing program?
6. Does the brand portfolio and hierarchy make sense?
In your own words, post a substantive response to the Discussion Board comment on Unit 2DB Analysis, Assessment, and Technology Part 1 1. Latina Morris, 2. Keith Miller, 3.Marcelle N. Fleurinor. 4. Chanel Martinez. Your response should address the DB questions and move the conversation forward
February 28, 2015
8:53 pm
Read More »