1.Do you agree with David Ogilvy that the primary function of advertising is selling? How does that fit with the three advertising objectives of informing, persuading, and reminding?
2.If the primary purpose of advertising is to sell, are there any message execution techniques that seem best predisposed to this purpose?
3.As a creator of advertising, what kind of return on investment did OgilvyOne get out of this promotional contest?
4.Do you agree or disagree with the premise that the primary function of advertising is to sell? Give examples of ad campaigns to support your position.