Choose a country other than Portugal .
Preference: China
Discuss the question critically and explain to an international marketer what factors he/she needs to be aware of when marketing in that country.
Guidelines:
1. Your answer should use relevant models, theories & concepts and be academic in its approach
2. We will tell you more about the assignment in week 2. However, start thinking about the topic now, and develop a list of key themes and ideas. You should also compile a list of relevant journal articles and reports, which you will need in order to write the assignment.
3. Look for articles and reports on electronic databases such as Emerald and Business Source Premier. Google Scholar is useful for an overview of available articles, and you will also find articles on Moodle. See Mintel for market reports.
4. In order to write about the topic convincingly, refer to at least fifteen to twenty good-quality reports and journal articles. Avoid using poorly researched, unreliable internet sources.
5. You must reference your work fully and accurately, using the Harvard system.
6. Please check your work carefully for plagiarism. The assignment must be in your own words.
7. use the readings that I have uploaded as part of your references- compulsory