SECTION:ONE

Q1. (a)Explain the role of distribution channels to firm in the petroleum sector.(12 marks)

(b)What is the future of the intermediaries in the service sector?Discuss.(13 marks)

SECTION:TWO
Q2. (a)Explain what is channel conflict.(5 marks)

(b)How can a marketer in a fast moving consumer goods minimize channel conflict?(15 marks)

Q3. Explain the critical factors a marketer may consider when selecting a channel member especially in the soft drink
sector.(20 marks)

Q4. (a)Discuss at least two important interfaces between product element and channel management.(20 marks)

Q5. (a) Define logistics.(5 marks)

(b)Show the importance of channel logistics to a firm in cement industry.9(

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