Post-Module Assignment:

Study the attached business case*, and write a case study report addressing, but not limited to, the following two components:

1. Study the business case autonomously, and critically analyse the following:

a. Develop and articulate a general “conceptual model” for the supply chain, which best represents the case’s predominant supply chain strategy, supply chain structure, and/or supply chain operations if applicable to the case.

b. Rigorously explain, or argue if necessary, why the conceptual model is an appropriate representation of the supply chain management practices described in the case.

c. By selecting and reviewing some recent (within last 15 years) literatures (journal articles preferably) on the similar topics, provide adequate literature support on why such a conceptual model is the most convincing fit to the case in question.

2. From the supply chain’s strategy, process and/or operations perspective if applicable:

a. Critically identify some most prominent supply chain management approaches presented or indicated in the case.

b. Rigorously analyse these supply chain management approaches in respect to the underlying theoretical basis, strategic fitness, and/or operational feasibility wherever applicable to the case.

c. By reviewing recent (within last 15 years) literatures (journal articles preferably) on the similar topics, further evaluate the effectiveness and implication of these managerial approaches.

Requirement:

d. Total word limit range, excluding reference and contents, should be from 3,500 to 4,000; any excess words beyond 4,000 may not be marked.

e. It is an essential requirement that the PMA must review and cite 6 or more journal articles in total wherever appropriate.

f. Citations and references are recommended to be in Harvard Style (see guidance document in the Moodle Page).

g. The report is recommended to have an appropriate structure with section titles. A brief introduction at the very beginning and an end-summary may be added if preferred, but they are not compulsory.

h. This is an open-ended PMA, and there are no model answers. The marking is based on the predefined marking scheme on the Moodle page.

*The case for the assignment is: From value chain to value constellation (in the Moodle page)