You are required to describe marketing activities to support the development of a new experience-based product for a tourism or hospitality organization.

Include the following:
– a description of the proposed experience-based product and the theme of the experience it intends to deliver
– an explanation of the new poduct decision making process and how it was applied
– a description of the target market of markets
– the desired positioning strategy for the new product including consideration of pricing and competition and
– how the new product will be communicated and promoted to the desired target markets

there is much scope for the choice of organization. For example, you may choose to design a new product for an event, a hotel, a travel agency, a government agency involved in tourism, a tourism attraction, or a catering organization to name just a few

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