Sales at the Superior Shirts factory have been declining for the last three years, and the Chief Executive Officer, Pamela Rodriguez, is not sure why. In an effort to find out, she invited five of her best customers to lunch and interviewed them about what they like most about the company’s products and service, what they like least, and what changes they would like the firm to introduce. After everyone had provided feedback, Pamela closed the meeting, thanked everyone and gave each of them a 50% discount coupon as a token of her appreciation.

valuate the approach to securing customer feedback used by Pamela Rodriguez, indicating its advantages and disadvantages.
(b) Identify and evaluate two other methods for obtaining customer feedback which the Superior Shirts business could use, in addition to ‘best customer’ interviews.

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