In this task, you will write a memo in response to the case study provided below. The memo must be logically structured, free of grammatical errors, professionally styled; in addition, follow the writing conventions for memos as discussed in the lecture. This assessment is aimed to assess your written communication skills. Students who do not perform well will be highly recommended to consider training with Academic Learning Centre (ALC). The assessment is aimed to ensure that you have an advanced level of writing skills before you proceed into other units in the postgraduate course. The assessment will also assess the integrity of your work. Given all students will do the same assessment, plagiarism will be monitored to ensure that your submitted work is original and not purchased or copied from other students. Where assessments are found to be similar, penalties may apply in accord with University policy.
Case study: Data Solutions is a medium sized company that sells data management software. The company is based in Brisbane and has offices in both Melbourne and Sydney. After conducting an organization-wide communication audit it has become apparent that external communication processes, such as marketing and promotions of the products, are effective and cost-effective.
However, the audit has highlighted that there are problems with the internal communication processes.
Specifically, the problems are as follows:
1. Employees are not always choosing the appropriate means of communication (traditional or digital) for the context and the audience.
2. The internal organizational communication network is limited and partial, with some groups being left out.
3. Inter-organizational meetings are ineffective.