“Consumers now are not only looking for environmentally sensitive and ethically considerate products, but also for businesses to demonstrate a wider set of ethical commitments to society.” (Smith and Higgins, 2000)
(a) Critically evaluate this statement from the perspective of the strategic marketing planner. Your answer should be illustrated with examples of both good and bad practice.
(b) N ot all business leaders, however, support the principle of corporate social responsibility (CSR). Evaluate the views for and against CSR and support your discussion with appropriate examples

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