2. For Individual Assessment 2, each student needs to prepare a 3000 word (+/-10%) (excluding reference list and in-text references) critical literature review on the concept of transnational strategy and explain to what extent do you think such a strategy can help MNEs to deal with the conflicting demands of global efficiencies and local responsiveness?
3. To address the assignment question, you should first develop a solid understanding of the concept of ‘transnational strategy’ through a rigorous, extensive and critical literature review of the relevant academic publications, and then analyse and synthesise what you have learned from existing literature into your own arguments, based on which you can provide a clear and convincing answer to the assignment question.
4. It should be noted that simply reviewing what others have argued in the existing publications is necessary but not sufficient for the purpose of addressing the assignment question. You need to build upon existing literature to develop your own original ideas and arguments in order to provide a clear and strong answer to the assignment question.
5. To provide a rigorous review and critique, you are expected to read widely and incorporate at least 20 different references from academic publications (including books, book chapters, articles, and conference papers etc.)
1. SUBMISSION GUIDELINES •
• Submit an electronic copy (preferably in Word format) to Turnitin on iLearn (NOTE: hard copy submission is not required)
• Format: essay; no need for an executive summary; avoid too many headings
• Reference style: Harvard style preferred, but we do not insist on a particular reference style provided you are consistent, complete and accurate.
• Double space all body text; reference list single space accepted
• Tables, figures and any appendices should be neat and properly labelled and referred to in the body of the paper.
• Side margins must be at least a 3cm to allow sufficient room for comments
• Save a copy of the assignment
• Number each page and use a (Arial, Verdana, Times New Roman) font of at least 11 point.
• Assignments should not exceed the word limit (2,000 words, +/-10%) excluding reference list and in-text references)
• Attach your Assignment Cover Sheet (http://www.businessandeconomics.mq.edu.au/current_students/undergraduate/assignment_coversheets) indicating: (1) your student number (2) your name (3) date submitted (4) sign the ‘student declaration’ (electronic signature is acceptable)
• NO late submission will be accepted, unless prior permission has been granted by the Unit Convenor (Dr. Douglas Howe) or an application for Special Consideration has been made and approved.