This is general help for all students.

· If you need help with putting your references in APA format on your reference page, please see this web site (select APA at the top of the web page) http://www.calvin.edu/library/knightcite/

· Remember, APA requires that the second & subsequent lines of the references are indented five spaces and that your references are in alphabetical order.

· Please check out http://owl.english.purdue.edu/owl/resource/560/01/ for a proper cover page format in APA.

Written Assignment Expectations:

· References MUST be cited within your paper in APA format. Your reference page and citations must match 100%.

· Always include a cover page

· Provide the EXACT web link for all online sources – do not provide just the home page, but the EXACT LINK – I check all sources

· No bullet points or numbered / alpha lists – write formally.

· No abbreviations – write formally

· Always include a reference page with multiple outside references (at least two that are authored).

· Write MORE than the minimum requirement of the word count assigned.

· As always, the word count is ONLY for the BODY of the paper – the cover page, Abstract, reference page, and / or Appendix (if included) do not count towards the word count for the paper.

· Indent the first line of each new paragraph five spaces

· NO PDF FILES! Use the templates in Microsoft Word I provided you.

· No extra blank lines between the sections – deliver a tight paper

· Use authored outside references. Zero points given for non-authored web sources. You may use a brand web page too, but you still need an authored source. Recap your reference in APA format only at the bottom of your posting. Your reference must be clearly cited within your posting to count. Always provide the exact web site address for this course in your recap of references for full credit. An authored source is simply one that is associated with a human(s) NAME.   For example, your textbook is an authored source.  The United States Census Bureau is not an authored source.  But it is fine to use as long as you ALSO use an authored reference source. No videos, blogs, tweets, wikis, interviews, podcasts, encyclopedias, or dictionaries allowed – use an authored reference.

Assignment directions:

Ten Thousand Villages of Cincinnati: The First Year and Beyond

After reviewing the case, respond to the following questions:

1.  Contrast fair trade (as introduced in the case) with the traditional form of free trade.

2.  How do the mission statements and operating principles of TTV and TTV Cincinnati (TTVC) support the ideology of free trade? Discuss the balance/conflict that may exist between the nonprofit mission and the effort to increase sales.

3.  What makes cultural creatives a unique segment in the U.S. marketplace?  What specific marketing techniques should TTVC use to appeal to the cultural creative segment?

4.  What should Karen do to prepare for year two and beyond?  Does it make sense for TTVC to focus on its current customers in year two?  Why or why not?

5.  Define customer relationship management, discuss how CRM is appropriate for TTVC and give samples of CRM strategies that Cheryl may implement in the TTVC store.

Post your response (4-5 pages, double-spaced minimum) to these questions to this forum by Saturday at 6.00 pm

Reference Page:

Conway Dato-on, M. (2010). Ten Thousand Villages of Cincinatti: The First year and beyond. Harvard Business Review, 1-15.