•Case: Groupon CEO's letter to IPO investors

•http://money.cnn.com/2011/06/02/technology/Groupon_CEO_shareholder_letter/

1Extra: How does Groupon NOT “measure ourselves in conventional ways”? Is it good or bad for CEOs? For managers?  (1-page, due 10/17)

From An option portfolio theory, why does failure could be important part of a set of opportunities? How can this theory be applied in lean startup

2Extra: watch the video: Community Builder: The Life & Legacy of J.C. Nichols (30 M), answer this question (2 points, due Nov. 5): What is business model of J.C. Nichols on Country Club Plaza

3Extra: How to regulate these markets?

Jean Tirole, Nobel Award

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Important

1.Read the start-up story of WeWork. How did the founders apply the lean principles (which you learned in this class) ?

2.Describe the nine blocks of business model of WeWork.

3.Recall Henry Bloch’s start-up process in 1950s-1960s. What are the principles which helped Henry build “the business of business” in scaling up?

1.Read the start-up story of WhatsApp. How did the founders apply the lean principles (which you learned in this class) ?

2. Describe the nine blocks of business model of WhatsApp. What is key assumption of its business model?

3. Recall Henry Bloch’s start-up process in 1950s-1960s. What are the principles which helped Henry build “the business of business” in scaling up?