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The case emphasizes the effectiveness of advertising to branding. Advertising is important to brand development, however, in order to build a successful brand, what other elements do we need to take into account

Questions
1. In addition to the sales-related figures, why was it necessary to explore consumer insights when measuring the effectiveness of the advertising campaign?
2. The case emphasizes the effectiveness of advertising to branding. Advertising is important to brand development, however, in order to build a successful brand, what other elements do we need to take into account? Discuss the possible elements in the case of B $ Q

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