AV Developments Ltd. specialise in producing information and promotional audio and visual
recordings for a variety of industries.
With the increase in the home-use of digital recording equipment, initial market research has identified
an opportunity for providing an internet-based editing service. This would require a new and distinct
subsidiary company being set up.
Critically evaluate how an online skills matrix will enable the business to achieve this, and the costs
and benefits of such an approach.

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