Evaluate how any one provider from your chosen sector is dealing with the marketing challenges presented by the sustainability agenda. Assess the extent to which your chosen provider is managing the mainstreaming of sustainability through its marketing activities and how it is encouraging consumer engagement with sustainable consumption, indicating the suitability of its overall strategy and tactics to reach a broader consumer base.
You may select a provider to use as your case example from one of the following sectors:
- Fashion
- Mobile telephones
You are expected to write in report style and you are advised to check with your lecturer regarding the suitability of your chosen provider and how you intend to develop your study.
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