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October 12, 2016

Arvidsson discusses three main ways in which brand management operates: through “investments in media culture” and “media politics” (pp. 245–6); through “building […] spaces that pre-structure and anticipate the agency of consumers” (pp. 246–8); and through commodifying the “productive sociality” of consumers (pp. 248–9).

Find at least one original example of each of these forms of operation, and explain how it contributes
to strengthening the position that the brand occupies in the consumers’ life-world

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