Marketing Project: Distribution Channels and Pricing Paper
MKTU 301 Week 4 Assignment and Rubric
Length: Paper: 3 – 4 double-spaced pages(excluding title and references pages)
Is On TOMS WOMEN’S CLASSIC CANVAS shoes
Prepare a 3 – 4 page double-spaced paper that evaluates and recommends distribution channels, pricing, and competitive differentiation. Support your discussion with three academic sources, which may include your textbook, and/or credible business journals such as Barrons, Wall Street Journal and Business Week. Your analysis should include:
Distribution Channels:
- Identify two (2) or more potential distribution channels for your product or service, and discuss three (3) advantages and three (3) disadvantages of each channel; support your analysis with two or more academic sources. Select and justify which channel is best and why.
- Discuss how you would use e-business to support and enhance your chosen channel. Be specific as to what you would do and how you would do it; support your analysis with data.
Pricing
- Describe why your product or service is price sensitive or price insensitive
- Identify and discuss three (3) factors that would influence how to set the price for your product or service, and recommend a competitive pricing structure supporting your analysis with data.
Competition
- Discuss how the distribution channel, e-business and pricing strategy will differentiate your product or service from your closest competitor; be specific supporting your analysis with data.
Rubric: Evaluation Criteria
| Criteria | Exemplary | Proficient | Developing | Emerging |
| Distribution Channels | 25 – 23 Clearly and concisely identifies 2 or more viable distribution channels. Comprehensively analyzes 3 advantages and 3 disadvantages of each distribution channel. Accurately selects and justifies with credible data the best channel |
22 – 20 Fairly clearly identifies 2 viable distribution channels. Analyzes 2 – 3 advantages and 2 – 3 disadvantages of each distribution channel. Selects and justifies with mostly credible data the best channel |
19 – 17 Somewhat clearly identifies 2 possible distribution channels. Somewhat analyzes 1 – 3 advantages and 1 – 3 disadvantages of each distribution channel. Selects but may not justify with data the best channel |
16 – 0 Limited if any identification of realistic distribution channels. Limited if any analysis of the advantages and disadvantages of each distribution channel. May select but does not justify with data the best channel |
| E-Business | 20 – 19 Comprehensively discusses how e-business could support and enhance distribution channel. Is specific in what and how must be done supporting analysis with data. |
18 – 17 Fairly clearly discusses how e-business could support and enhance distribution channel. Is fairly specific in what and how must be done. Fairly thoroughly supports analysis with credible data. |
16 – 15 Somewhat clearly discusses how e-business could support distribution channel. Is general in what and how must be done. Somewhat supports analysis with credible data. |
14 – 0 Limited if any description of how e-business could support distribution channel. May not describe what and how must be done; Limited if any data provided. |
| Pricing | 20 – 19 Accurately describes product or service sensitivity. Comprehensively discusses 3 factors that influence how to set the price for your product or service. Recommends a competitive pricing structure. Supports analysis with credible data. |
18 – 17 Fairly accurately describes product or service sensitivity. Accurately discusses 3 factors that influence how to set the price for your product or service. Recommends a fairly competitive pricing structure. Fairly thoroughly supports analysis with credible data. |
16 – 15 Somewhat accurately describes product or service sensitivity. Discusses 2 – 3 factors that influence price but may not recommends a pricing structure. Somewhat supports analysis with credible data. |
14 – 0 Limited if any description of product sensitivity. May discuss 1 – 2 factors that influence price and recommend a price but does not support analysis with credible data. |
| Competitive Analysis | 15 – 14 Clearly and concisely discusses how the distribution channel, e-business and pricing can differentiate the product or service from your closest competitor. Supports analysis with credible data. |
13 – 12 Fairly clearly discusses how the distribution channel, e-business and pricing can differentiate the product or service from your closest competitor. airly thoroughly supports analysis with credible data.. |
11 – 10 Somewhat clearly discusses how the distribution channels. e-business and pricing can differentiate the product or service from a competitor. Somewhat supports analysis with credible data. |
9 – 0 Limited if any discussion of how the distribution channel, e-business and pricing can differentiate the product or service from a competitor. Limited if any use of data to support analysis. |
| APA and Sources | 8 Uses 3 or more academic sources to support analysis. Accurately adheres to APA standards; reference page and citations are correct. All sources listed in References are cited in paper |
7 Uses 2 – 3 academic sources to support analysis.. Adheres to APA standards; reference page and citations are correct with minor (1-3) errors. . All sources listed in References are cited in paper |
6 Uses 1 – 2 to support analysis. APA standards are somewhat followed in the paper and Reference page; the work of others is cited but with numerous errors. Sources listed in References and citations may not match |
5 – 0 Uses 0 – 2 to support analysis. Limited adherence to APA standards in the paper and Reference page; work of others may be cited but with multiple errors. Sources listed in References and citations do not match |
| Writing Mechanics | 12 – 11 Paper is logical and well-written; spelling, grammar and punctuation are accurate. Paper is the required length of 3 – 4 pages of content, and includes a correctly prepared title page. Paper is organized with section headers aligned to the rubric. |
10 – 9 Paper is logical and well-written but with minor (1 – 3) errors in spelling, grammar and/or punctuation. The content may be 5% too long or short; includes a correctly prepared title page. Paper is organized with section headers aligned to the rubric. |
8 – 7 Paper is somewhat logical and well-written but with several (4 – 10) errors in spelling, grammar and/or punctuation. Content may be 10% too long or short; and may not include a correctly prepared title page. Paper is somewhat organized with section headers aligned to the rubric. |
6 – 0 The paper lacks clarity and may be confusing; may contain numerous (11+) errors in spelling, grammar and/or punctuation. The content may be 15% too long or short, and may not include a title page. Paper is not organized with section headers aligned to the rubric. |