Former President Suharto of Indonesian once famously dismissed the concern over his country’s corruption by saying: Well you come out here from Washington with these high ideas to tell us….
Which network should be scheduled each hour to provide the maximum audience exposure?
The Gleaming Company has just developed a new dishwashing liquid and is preparing for a national tel- evision promotional campaign. The firm has decided to schedule a series of 1-minute commercials during the peak homemaker audience viewing hours of 1 to 5 p.m. To reach the widest possible audience, Gleam- ing wants to schedule one commercial on each of four networks and to have one commercial appear during each of the four 1-hour time blocks. The exposure rat- ings for each hour, which represent the number of viewers per $1,000 spent, are presented in the follow- ing table. Which network should be scheduled each hour to provide the maximum audience exposure?