1. What special media problems confront the international advertiser?

2. What is sales promotion and how is it used in international marketing?

3. Suggest some cautions that an individual from a relationship-oriented culture should bear in mind when dealing with someone from an information-oriented culture.

4. Political payoffs are a problem.How would you react if you faced the prospect of paying a bribe?What if you knew that by not paying, you would not be able to complete a $10 million contract?

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