Critical Thinking Penetration pricing is one approach to pricing for a new product launch. It is a helpful tactic to gain initial trials, build market share, discourage competitors, and pursue….
Using the Under Armour case 20 materials (Book is Strategic Management and Business Policy-Globalization, Innovation, and sustainability Fourteenth Edition) and the Under Armour website, research Under Armour and conduct a financial ratio analysis for the most recent 2 fiscal years (2008 & 2009) using the following ratios found in Table 12-1 (p.336-338): Current ratio, quick ratio, net profit margin, return on investment, return on equity, inventory turnover, days of inventory, asset turnover, fixed asset turnover, average collection period, debt-to-asset ratio, and debt-to-equity ratio.
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