Case: The Mantra group and competition with global hotel chains
– Select two (2) emerging issues and propose two (2) innovative solutions (one for each issue) – for Mantra’s digital business.
– Some examples that are well aligned with BUS3DIG content are issues within: shareholder value, customer experience, social media, staff training, price competition, supply chain management, customer loyalty and brand reputation.
– For the solution for each issue -Strategic Implementation (overview and justification of a proposed solution including: implementation outline, timeline and budget andStrategic Measurement (tools and metrics used to measure implementation and SMART objective adherence)
Around 800 words totalHarvard referencing if possible for any resources used.
Thank you

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