Rewrite this paragraph so that it is suitable for inclusion in the report for this audience.

The following passage is taken from a marketing research report prepared for a group of printers and lithographers without much formal business education who run a small family-owned business.

To measure the image of the printing industry, two different scaling techniques were employed. The first was a series of semantic differential scales. The second consisted of a set of Likert scales. The use of two different techniques for measurement could be justified based on the need to assess the convergent validity of the findings. Data obtained using both these techniques were treated as interval- scaled. Pearson product moment correlations were computed between the sets of ratings. The resulting correlations were high, indicating a high level of convergent validity.

Rewrite this paragraph so that it is suitable for inclusion in the report for this audience.

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In light of this trade-off between benefits and potential risks, to what extent do you think penetration pricing is a suitable approach to helping a new product become successful in the marketplace?

Critical Thinking Penetration pricing is one approach to pricing for a new product launch. It is a helpful tactic to gain initial trials, build market share, discourage competitors, and pursue….

How many jars of pickles must you sell to break even?

Assume that you are in charge of pricing for a firm that produces pickles. You have fixed costs of $2,000,000. Variable costs are $0.75 per jar of pickles. You are….

If you were a marketer responsible for promoting these products, to what extent would you focus on a push or pull strategy for each of them?

n Class, 15–20 Minutes for Teams one of the steps in gauging the marketing communication budget is to determine whether the firm should adopt a push or pull strategy. let’s….