As an intern with the local home builder’s association, you have been asked to analyze the state of the local housing market, which has suffered during a recent economic crisis…..
Devise a simple coding system to do a content analysis of print advertisements in popular magazines that you like. Apply the system to an issue of a magazine and describe your findings.
In your report:
A. Pose a question to be answered by content analysis of print advertisements that you or your group choose.
B. Develop the coding system to fit in your research question. Briefly discuss what is
your coding system (Chapter 6 for more information) such as how many categories do
you use? How do you define each category?
C. Report and discuss your findings.
A. Question can be any. One example: What type of products advertised most frequently in this magazine?
B. Based on your question, you develop a coding system that would allow you to conduct a content analysis of print advertisements to answer the question that you posed. For example, you can develop a coding system include categories such as; food, drink, toiletries, household products, and automobile advertisements.
C. Report your findings: Directly answer the questions that you have posed, and interpret your findings by discussing questions such as why this type of product has been advertised most frequently?