Prepare a Strategy-Evaluation Report for Nestlé S.A.

Purpose

This exercise can give you experience locating strategy-evaluation information. Use of the Internet coupled with published sources of information can significantly enhance the strategy-evaluation process. Performance information on competitors, for example, can help put into perspective a firm’s own performance. Instructions

Step 1 Search the Internet for information on Nestlé. Prepare a strategy-evaluation report for your instructor. Include in your report a summary of Nestlé’s strategies and performance in 2015 and a summary of your conclusions regarding the effectiveness of Nestlé’s strategies.

Step 2 Based on your analysis, do you feel that Nestlé is pursuing effective strategies? What recommendations would you offer to Nestlé’s chief executive officer?