Organizational mission statements—are they a promise, a commitment, or just a ball of hot air? Form small groups of three to four individuals and find examples of three different organizational mission statements. Your first task is to evaluate the mission statements.

How do they compare to the components listed in Exhibit 9-2?

Would you describe each as an effective mission statement? Why or why not?

How might you rewrite each mission statement to make it better?

Your second task is to use the mission statements to describe the types of corporate and competitive strategies each organization might use to fulfill that mission statement. Explain your rationale for choosing each strategy