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Section 1: Operations and Supply Chain Management
Introduction: 100 Words

  • · About Company: Brief history, industry they operate, products offered, geographical coverage (domestic sales / export)
  • · What is so interesting about its supply chain?
  • · Towards what performance objective is the supply chain driven towards? (Cost /
  • Speed / Quality / Flexibility / Dependability)
  • · What factors enhance the company’s competitive advantage? (Order Winners /
  • Order Qualifiers)
  • Supply Chain Diagram
  • 1
    3. Upstream Supply Chain: (400 words)
    The stage of the production process involves searching for and extracting raw materials What
    input resources or raw materials are needed to produce by the case organisation?
  • · Supplier name / Supplier country of origin
  • · Procurement & Sourcing strategy – Centralised vs decentralised sourcing
  • · What Supplier relationships are facilitated with the suppliers: long term, contractual,
  • transactional
  • · Are their instances of Outsourcing or Vertical Integration or Offshoring
  • · What company is responsible for the Inbound Logistics? company name, case
  • organisation’s relationship with the company
  • · Upstream supply chain performance objective (Speed, Quality, Cost, Dependability,
  • or Flexibility?)
    P.S: Given the limited word count and also availability of the data for the case study company mention whatever best possible details are available along with a brief literature review of concepts applied.
    4. Operations Management: Concepts which can be covered and applied to case study company (600+400 = 1000 Words)
    Compulsory Topics to be applied to case study company along with a brief literature review (600 Words)
  • · 4 Vs (Volume, Variety, Variability and Visibility)
  • · 5 Objectives (Cost / Speed / Quality / Flexibility / Dependability)
  • · Process Type (Project / Job / Batch / Mass / Continuous)
  • · Layout Type (Fixed, Process, Product, Cellular)
  • 2
    Other Operations Management topics which can be covered (400 Words)
  • · Inventory management (Holding, Ordering costs, Economic Order Quantity)
  • · Planning and controlling of operations (Loading / Sequencing / Scheduling)
  • · Capacity management (Level capacity, Chase capacity, Demand Management)
  • · Push and Pull philosophies (Make to Order; Make to Stock; or Resource to Order)
  • · Quality Management
  • · Lean Management
  • · Which performance objective in operations is company trying to achieve (Cost /
  • Speed / Quality / Flexibility / Dependability)
    P.S: Given the limited word count all the above topics you may not be able to cover all the above topics. So, select few topics (2 to 3) which are critical to the case study company and apply along with brief literature review of those topics
    5. Downstream Supply Chain Management (400 Words)
    The stage in the production process involves processing the materials collected during the upstream stage into a finished product. The downstream stage further includes the actual sale and distribution of that product to other businesses or private individuals
  • · Retailers and relationship with case organisation
  • · Wholesalers and relationship with case organisation
  • · Which company is responsible for outbound logistics and its relationship with case
  • study company?
  • · Are there any instances of Franchising?
  • · Are there any instances of Vertical Integration?
  • · Upstream supply chain performance objective (Speed, Quality, Cost,
  • Dependability, or Flexibility?)
    P.S: Given the limited word count and also availability of the data for the case study company mention whatever best possible details are available along with a brief literature review of concepts applied.
    3
    6. Discuss potential issues with the operations and supply chain of the case organisation.
    (100 Words)
    Identify an issue in any of the following in the supply chain and detail it
  • · Procurement
  • · Logistics
  • · Distribution network
  • · Process
  • · Layouts
  • · Inventory management
  • · Planning and controlling of operations
  • · Capacity management
  • · Push and Pull philosophies
  • · Quality Management
  • · Lean Management
  • · Sustainability of supply chain
  • Summary: Section 1
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